About the Initiative
The TrustMarc Initiative is led by Toby Green, cofounder of Coherent Digital and former Head of Publishing at the OECD. During nearly two decades at the OECD, Toby helped pioneer the digital dissemination of public-policy research and developed a deep appreciation for the value—and vulnerability—of trusted information produced outside traditional scholarly publishing.
He has spent much of his career working to improve the discovery, preservation, and impact of research and policy content created by governments, NGOs, think tanks, foundations, and other mission-driven organizations. TrustMarcs build on that experience by providing a transparent, standards-based framework for identifying and communicating trust in the digital information ecosystem.
The Initiative is governed by the TrustMarc Standards Council, an independent body responsible for reviewing and approving TrustMarc frameworks, standards, and policies.
The Initiative was established with support from Coherent Digital, whose technology platforms and expertise in electronic publishing, discovery, preservation, metadata, and knowledge systems provide much of the underlying infrastructure. Coherent serves as a founding implementation partner, helping develop and operate the systems that enable TrustMarc issuance, validation, registry services, and interoperability.
As the TrustMarc ecosystem grows, participation, governance, and stewardship will expand through partnerships with libraries, publishers, repositories, scholarly societies, standards organizations, and service providers, ensuring that TrustMarc remains a trusted and broadly supported public-interest infrastructure.