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<div class="pg">
<!-- HERO -->
<div class="hero">
<div class="eyebrow">The TrustMarc Initiative</div>
<h1 class="hero-hl">Trust is everywhere.<br><em>It just isn't visible.</em></h1>
<p class="hero-sub">Most credible content is already backed by trust signals — journal brands, editorial policies, peer review, curation criteria, institutional memberships. The problem is that those signals are scattered, only fully understood by insiders, and increasingly easy to fake. TrustMarc is the shared infrastructure that changes that.</p>
<div class="hero-proof">
<i class="ti ti-map-pin hero-proof-icon"></i>
<div class="hero-proof-text">
<strong>Already working.</strong> In May 2026, we demonstrated a proof of concept — TrustMarcs on 300,000 items on the Policy Commons platform — to delegates at the On Think Tanks Conference in Rabat, Morocco, the leading international gathering of think tanks from across the globe. We're now looking for development partners to help us build the fully-fledged infrastructure. <strong>We're aiming for a beta at the Charleston Conference in November 2026.</strong>
</div>
</div>
</div>
<!-- THE PROBLEM -->
<div class="sec">
<div class="sec-label">The problem</div>
<h2 class="sec-title">Three things are broken.<br>TrustMarc fixes all three.</h2>
<div class="three-cols">
<div class="prob-card">
<span class="prob-icon"><i class="ti ti-eye-off"></i></span>
<div class="prob-type">Problem one</div>
<div class="prob-title">Trust signals are invisible</div>
<div class="prob-desc">Curation policies, review panels, editorial standards — they are applied inside institutions but are hard to read from the outside, especially by machines.</div>
</div>
<div class="prob-card">
<span class="prob-icon"><i class="ti ti-layout-grid-remove"></i></span>
<div class="prob-type">Problem two</div>
<div class="prob-title">Trust signals are scattered</div>
<div class="prob-desc">Brands, industry initiatives and groupings — each tells one fragment of the story. No reader or AI system can see them together.</div>
</div>
<div class="prob-card">
<span class="prob-icon"><i class="ti ti-alert-triangle"></i></span>
<div class="prob-type">Problem three</div>
<div class="prob-title">Fakes are multiplying</div>
<div class="prob-desc">Fake institutional reports, predatory publishers, papermills, AI-generated counterfeits. The scholarly record has never been easier to forge.</div>
</div>
</div>
<div class="fakes-card">
<div class="fakes-title">A shared solution.</div>
<div class="fakes-body">Publishers are announcing trust badges for their platforms. Think tanks are developing human-authorship stamps for their content. Each works well, but in isolation, for one audience. TrustMarc is a shared infrastructure that brings existing brands and badges together to tell the complete trust story for every item.</div>
</div>
</div>
<!-- THE SOLUTION -->
<div class="sec">
<div class="sec-label">The solution</div>
<h2 class="sec-title">One mark. Every trust signal.<br>Cryptographically verified.</h2>
<p class="body">A TrustMarc is a visible badge attached to a publication, dataset, repository item, or report. Clicking it opens a certificate that does two distinct things.</p>
<div class="two-strand">
<div class="strand-card">
<div class="strand-label sl-teal">Trust story</div>
<div class="strand-title">Every signal that speaks to this item's quality and credibility</div>
<div class="strand-body">The certificate collects trust signals from any source — review panels, curation criteria, directory listings, funder endorsements — and presents them together. For the first time, the whole story is visible in one place.</div>
<div class="strand-pills">
<span class="pill p-teal">Expert reviewed</span>
<span class="pill p-blue">COPE member</span>
<span class="pill p-purple">DOAJ listed</span>
<span class="pill p-green">Human-led</span>
<span class="pill p-amber">Funder endorsed</span>
<span class="pill p-gray">Preserved</span>
</div>
</div>
<div class="strand-card integrity">
<div class="strand-label sl-blue">Content integrity</div>
<div class="strand-title">Cryptographic proof this is the original, unaltered document</div>
<div class="strand-body">Built on C2PA — the open standard for content provenance developed by Adobe, Microsoft, the BBC and others — TrustMarc embeds a verifiable signature at the point of publication. Not a claim. Proof.</div>
<div class="strand-pills">
<span class="pill p-blue">C2PA verified</span>
<span class="pill p-teal">Original document</span>
<span class="pill p-teal">Unaltered</span>
</div>
</div>
</div>
<div class="pullquote">"The whole trust story is greater than the sum of its parts — and now, with TrustMarcs, you can prove the story hasn't been rewritten."</div>
<p class="body">The certificate is machine-readable and persistent. It travels with content wherever it appears: a publisher website, an institutional repository, a discovery service, an AI-powered research tool. The trust record grows as new signals are added over time.</p>
<div class="cert-mock">
<div class="cert-header">
<div class="tm-mark">T</div>
<div class="cert-title-block">
<div class="cert-doc-title">Net Zero Transition: Financing Pathways</div>
<div class="cert-doc-org">Energy Policy Institute · March 2024</div>
</div>
<div class="cert-verified"><i class="ti ti-shield-check" style="font-size:13px"></i> Verified</div>
</div>
<div class="cert-slabel">Trust story</div>
<div class="cert-row">
<i class="ti ti-users cert-row-icon"></i>
<div class="cert-row-text"><strong>Expert reviewed</strong> — assessed by external panel of three independent economists</div>
</div>
<div class="cert-row">
<i class="ti ti-award cert-row-icon"></i>
<div class="cert-row-text"><strong>COPE member</strong> — publisher adheres to Committee on Publication Ethics standards</div>
</div>
<div class="cert-row">
<i class="ti ti-list-check cert-row-icon"></i>
<div class="cert-row-text"><strong>On Think Tanks listed</strong> — meets criteria for editorial independence and transparency</div>
</div>
<div class="cert-row">
<i class="ti ti-user-check cert-row-icon"></i>
<div class="cert-row-text"><strong>Human-led</strong> — primary research and writing by named human authors</div>
</div>
<div class="cert-divider"></div>
<div class="cert-integrity">
<i class="ti ti-lock cert-integrity-icon"></i>
<div class="cert-integrity-text"><strong>Content integrity verified.</strong> This document matches the original published on 14 March 2024. It has not been altered. Verified via C2PA cryptographic signature.</div>
</div>
</div>
</div>
<!-- WHERE WE ARE -->
<div class="sec">
<div class="sec-label">Where we are</div>
<h2 class="sec-title">Proven in concept.<br>Now building the standard.</h2>
<p class="body">TrustMarc follows a path similar to the DOI system — a workflow that publishers, repositories, and librarians already know well. An organisation registers with the TrustMarc system, submits their content, and receives a persistent, machine-readable TrustMarc certificate and badge. The TrustMarc badge becomes part of its metadata and is displayed wherever the content is referenced or appears.</p>
<p class="body">We've demonstrated that this works at scale. Now we're working with development partners to design the workflows, test them across different sectors, and build towards a public beta.</p>
<div class="timeline">
<div class="tl-item">
<div class="tl-left">
<div class="tl-dot done"></div>
<div class="tl-line"></div>
</div>
<div class="tl-right">
<div class="tl-date">May 2026</div>
<div class="tl-title">Proof of concept demonstrated</div>
<div class="tl-desc">TrustMarcs on 300,000 Policy Commons items shown to delegates at the On Think Tanks Conference, Rabat, Morocco.</div>
<div class="tl-badge done"><i class="ti ti-check" style="font-size:10px"></i> Complete</div>
</div>
</div>
<div class="tl-item">
<div class="tl-left">
<div class="tl-dot now"></div>
<div class="tl-line"></div>
</div>
<div class="tl-right">
<div class="tl-date">Now — July 2026</div>
<div class="tl-title">Appoint Governance Board and start developing standards</div>
<div class="tl-desc">An international, independent board will oversee the TrustMarc standard, ensuring it remains open, interoperable, and governed by the communities it serves.</div>
<div class="tl-badge now">In progress</div>
</div>
</div>
<div class="tl-item">
<div class="tl-left">
<div class="tl-dot now"></div>
<div class="tl-line"></div>
</div>
<div class="tl-right">
<div class="tl-date">Now — October 2026</div>
<div class="tl-title">Development partners recruited and workflows designed</div>
<div class="tl-desc">We're recruiting 10–12 development partners from across the scholarly and professional information ecosystem to help shape the standard and prototype workflows in their own environments.</div>
<div class="tl-badge now">In progress</div>
</div>
</div>
<div class="tl-item">
<div class="tl-left">
<div class="tl-dot next"></div>
<div class="tl-line"></div>
</div>
<div class="tl-right">
<div class="tl-date">November 2026</div>
<div class="tl-title">Beta launch at Charleston Conference</div>
<div class="tl-desc">The beta — incorporating partner content and workflows — will be unveiled at the Charleston Conference, the premier annual gathering for librarians, publishers, and vendors.</div>
<div class="tl-badge next">Upcoming</div>
</div>
</div>
<div class="tl-item">
<div class="tl-left">
<div class="tl-dot next"></div>
</div>
<div class="tl-right">
<div class="tl-date">January 2027</div>
<div class="tl-title">Full launch and roll-out</div>
<div class="tl-desc">TrustMarc opens to all organisations across the scholarly and professional information ecosystem.</div>
<div class="tl-badge next">Planned</div>
</div>
</div>
</div>
</div>
<!-- DEVELOPMENT PARTNERS -->
<div class="sec">
<div class="sec-label">Development partners</div>
<h2 class="sec-title">We're looking for 10–12 founding partners.<br>Could you be one?</h2>
<p class="body">We're inviting a small number of organisations from across the scholarly and professional information ecosystem to join us as development partners. This isn't an early-adopter programme — it's a founding role. Partners will help us design the standard and workflow, not just implement it.</p>
<div class="partner-grid">
<div class="partner-benefit">
<i class="ti ti-presentation partner-benefit-icon"></i>
<div>
<div class="partner-benefit-title">See the proof of concept, discuss the details</div>
<div class="partner-benefit-desc">A private demonstration of the 300,000 items in the proof of concept, followed by a discussion about your use case and fit as a development partner.</div>
</div>
</div>
<div class="partner-benefit">
<i class="ti ti-tool partner-benefit-icon"></i>
<div>
<div class="partner-benefit-title">Shape the workflow</div>
<div class="partner-benefit-desc">If selected, work with us to design the connection between your CMS and the TrustMarc system for your sector.</div>
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<div class="partner-benefit-title">First content at beta</div>
<div class="partner-benefit-desc">Your content will be among the first to carry TrustMarcs when the beta launches at Charleston in November 2026.</div>
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<div class="partner-benefit-title">A platform to tell the story</div>
<div class="partner-benefit-desc">With your permission, we'll celebrate your involvement publicly — and we hope you'll become an ambassador for the initiative in your own communities.</div>
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<p class="body" style="margin-top: 2rem;">We're looking for partners from across the information ecosystem — not just one sector. The standard will only work if it's designed with diverse workflows in mind from the start.</p>
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<span class="sector-pill">University libraries</span>
<span class="sector-pill">Publishers</span>
<span class="sector-pill">Think tanks</span>
<span class="sector-pill">Institutional repositories</span>
<span class="sector-pill">IGOs & NGOs</span>
<span class="sector-pill">Discovery services</span>
<span class="sector-pill">Learned societies</span>
<span class="sector-pill">Funders</span>
<span class="sector-pill">Standards bodies</span>
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<div class="commitment-text">A small number of working sessions between now and November, conducted remotely</div>
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<div class="commitment-text">Prototyping a TrustMarc workflow in your own environment, with our support</div>
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<div class="commitment-text">Sharing feedback on the standard, the workflow, and the certificate design</div>
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<div class="commitment-text">Joining us — if you're able — at the Charleston Conference in November for the beta launch</div>
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<h2 class="sec-title">Open standard. Independent governance.</h2>
<p class="body">TrustMarc is being designed from the outset to be an open, community-governed standard — not a proprietary product. We are constituting an independent board, drawn from across the library, publishing, standards, and research communities, to oversee the standard and ensure it remains interoperable and accessible.</p>
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<div class="board-text">The TrustMarc standard will be governed by an independent board with representatives from libraries, publishers, research organisations, and standards bodies. <strong>We are actively seeking board members.</strong> If you or your organisation would like to be considered, please get in touch.</div>
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<h2 class="cta-title">Become a development partner</h2>
<p class="cta-body">We have space for 10–12 development partners. If your organisation creates, curates, or relies on trusted content — and you want to help shape the infrastructure that makes trust visible — we'd like to hear from you. The first step is a conversation and a private demonstration of the proof of concept.</p>
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<div class="cta-note">We're aiming to confirm our founding cohort by August 2026, ahead of the Charleston beta launch.</div>
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